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February, 2006 PRACTICE BUILDING NEWS from the Marketing Committee--- The holidays are past and as the New Year begins, it’s time to take stock. The Marketing committee has been doing the same thing. Most
of our projects are moving forward with great energy and success, however,
despite our repeated reminders to’s clinical members,
we have only enrolled 115 of you
in our new and improved Toll Free Telephone Referral Service. Thank
you to those of you who have become participants. However, 115 clinicians
is not enough to provide thorough coverage for all the geographic areas in
which our prospects need to find an MFT!. SO….If you haven’t already signed up for the FREE Toll Free Telephone Referral Service, paid for by your membership in, then it’s time to do just that!!! Join other successful Connecticut MFTs—let prospective clients know that you are a clinical member of AAMFT/CAMFT, that you’re in their area and in which specific areas your expertise lies. “If you let them know, they will come!!” AND IF YOU DON’T LET THEM KNOW BY ENROLLING IN THE TOLL FREE TELEPHONE REFERRAL SERVICE BY MAY FIRST, IT WILL NO LONGER EXIST! |
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September
11, 2005 LISTSERV
MESSAGE PLEASE
ENROLL NOW IN THE NEW, IMPROVED TOLL FREE TELEPHONE REFERRAL
SERVICE WHICH IS UP AND RUNNING! In
the last several months, the Marketing Committee has revamped a key tool
for the growth of the MFT profession in CT and for individual
practitioners. The upgrade of
the service allows enhanced effectiveness in providing quick, local
referrals to consumers who need access to an MFT in their local area.
The beauty of this service is that it serves many objectives: ·
Consumers have
access to MFTs for their many, varied therapeutic needs ·
Awareness about MFT
rises, as does the growth of the MFT profession in CT ·
The growth of your
practice. Currently,
approximately 108 therapists throughout the state are enrolled in this
clinical membership-only service.
This represents about 25% of our clinical membership.
Our goal is to enroll about 50%-----for some very important
reasons. The more therapists
that are enrolled, the more we serve our consumer constituents as well as
ourselves. When
a consumer calls in using our toll free number, 877-987-6534, which is
listed in Yellow Pages directories throughout the state, they interact
with a professional service that has a telephone protocol to inquire about
their needs and refer them to a participating clinical member in their
local area. ·
They are asked for
their zip code and the problem for which they are seeking help.
· If necessary, the telephone professionals prompt with 9 categories of potential concern such as: abuse/ addictions, family, individual or couples issues, aging/loss, medical related, legal, or other services such as testing. (See all the categories by visiting our Toll Free ·
As you will see,
each category is divided into subcategories that are also helpful in
determining which therapists to refer.
·
They also ask about
special needs such as language, gender of the therapist, and wheelchair
access. The
key to the success of this service---to our profession and to our
consumers---is a broad awareness of the toll free telephone number
and good solid participation by our members in this
membership-provided service. The
marketing committee has been building awareness of the profession among
physicians, attorneys, and this fall, among clergy, by sending letters and
our MFT brochure to these referrers. Each
letter and brochure includes the toll free telephone number.
In addition, this number is available on our website and, as
mentioned before, in the Yellow Pages. |
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Dear Clinical
Member, Good news!! This is to
inform you that has added another benefit to your package of
member benefits. All licensed members are now automatically eligible
to be enrolled free of charge as members of our Toll Free Telephone
Referral Service!! As part of this plan, we have been working on several referral services that help the consumer find those members who offer clinical services to the public. The referral directory is one of these. The link to the AAMFT TherapyLocator is one of these. And
the major service is the Toll Free Telephone Referral Service.
The way the service works is: the consumer receives the toll free number by reading a Yellow Pages advertisement or a marketing brochure, accessing our website or from their favorite referrer (clergy, physician, EAP, friend). They call the number and reach an operator who is
trained to ask specific questions to make a match with three
randomly-chosen participating
members. To participate in this program, please complete the
enclosed questionnaire and agreement.
Follow the instructions and remember to send the following
documents to Team
Leader of the
TFTRS Marketing
team: · CAMFT Participating Clinical Member Questionnaire (below)
· CAMFT Participating Clinical Member Agreement · A copy of the face sheet of your current malpractice insurance showing that you have a minimum coverage of $1,000,000/$3,000,000.
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